The study of the business of trading marine ornamental fish (case study CV. Naila Marine) Kessilampe Village Kendari District Kendari City
DOI:
https://doi.org/10.33772/jsep.v10i1.150Keywords:
relationship pattern, cooperative relationship, profitAbstract
This study aims to determine the pattern of the relationship between ornamental fish fishermen and CV. Naila Marine, knowing the cooperative relationship between CV. Naila Marine with exporting companies, reviewing the amount of investment, revenue, profits of CV. Naila Marine in Kessilampe Village, Kendari District, Kendari City and will be held in June 2021. Sampling technique using purposive sampling method or intentionally. The types of data used are primary data and secondary data. Data collection was done by using observation, intervie, questionnaire, documentation and literature study techniques. The data obtained were analyzed using descriptive analysis and quantitative analysis. The results of the study indicate that the pattern of the relationship between fishermen and CV. Naila Marine is a pattern of patron-client relationships. CV. Naila Marine (patron) lends capital in the form of fuel (fuel oil) to fishermen (clients) and for seawater ornamental fish caught will be sold to CV. Naila Marine. The cooperative relationship between CV. Naila Marine and exporting companies occurs because of the mutual need factor, where CV. Naila Marine provides ornamental fish stocks needed by exporter companies facilitate marketing for CV. Naila Marine. Investment costs incurred for initial business capital are Rp22.618.000, average revenue is Rp39.698.333/month, and average profit is Rp4.467.399/month.
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